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sales for January: Winners and losers

[caption id="attachment_1078" align="alignnone" width="300"]2016 Jeep® Cherokee Trailhawk 2016 Jeep® Cherokee Trailhawk[/caption]

 

The Jeep brand climbed 15 percent in sales for January.
FCA WEATHERS THE STORM WITH A 6.9% GAIN WHILE FORD FALLS 2.8%

Fiat Chrysler, Nissan and Hyundai managed to increase sales last month in spite of a big snowstorm on the East Coast, while General Motors sales were essentially flat and Ford Motor Co. posted a 2.8 percent decline.

FCA said it sold 155,037 vehicles in January, its 70th consecutive month of year-over-year sales gains and the company’s best January sales in nine years. Nissan and Hyundai each said they set January records.

At GM, the Buick brand rose 45 percent. Chevrolet sales slipped 3.6 percent, and Cadillac was down 8 percent. GMC rose 3.5 percent. Overall, GM’s sales increased 0.5 percent, or just 959 units, though the company said retail sales were up 9 percent.

“We believe industry fundamentals such as the age of the vehicle fleet, well managed inventory levels, firm used car pricing, good credit availability and low fuel prices will support higher industry sales in 2016,” Mustafa Mohatarem, GM’s chief economist, said in a statement. “In addition, household balance sheets are strong and the labor market continues to improve.”

Sales by the Ford brand fell 3 percent, including a 5.2 percent decline for the F-series pickup. Ford brand SUVs and crossovers rose 3.3 percent, while its cars fell 13 percent. Lincoln achieved an 8 percent gain.

FCA’s Dodge brand saw its sales rise 19 percent over a year ago, while Jeep sales climbed 15 percent. Ram sales rose 5 percent, but both the Chrysler and Fiat brands were down sharply.

2015_Toyota_Camry_XLE_006_0

2016 Toyota Camry XLE
The Toyota Camry, with sales of 26,848 units, was the only Toyota brand car with a year-over-year gain -- 0.3 percent.
Japanese declines

Among the Japanese, Toyota Motor Corp. fell 4.7 percent to 161,283 vehicles during the month. Car sales dropped 13 percent while trucks increased 4 percent. Prius sales fell 24 percent. Camry, with sales of 26,848 units, was the only Toyota brand car with a year-over-year gain -- 0.3 percent.

The Sienna minivan led the gains among trucks with a 23 percent improvement to 10,992 vehicles.

Lexus, following expected troubles in the luxury segment, fell nearly 10 percent to 20,933 vehicles. Lexus car sales plunged 26 percent without a single model posting a gain.

Honda Motor Co. said sales fell 1.7 percent because of the winter weather and two fewer selling days. Bucking industry trends, Honda said car sales improved almost 9 percent while truck/SUV sales fell almost 12 percent. The CR-V crossover led the decline with a 17 percent plunge from last year. Pilot sales fell 30 percent.

Honda said Acura sales deteriorated 14 percent to 10,250 units.

Nissan Motor Co. said its sales improved 2 percent to 105,734 vehicles. Sales of trucks, crossovers and SUVs surged 18 percent, led by the Murano's 46 percent gain. Car sales dropped 7 percent. Infiniti sales fell 12 percent to 8,514 vehicles.

Also, in a tweet early today, Hyundai Motor Co. said it recorded its best January ever in the U.S. with 45,011 vehicles sold. That was a gain of 1 percent from 44,505 vehicles sold during the same month last year.

2016 Hyundai Genesis sales for January
Hyundai Motor Co. said it recorded its best January ever in the U.S. with 45,011 vehicles sold.
Bearish forecasts

Forecasts going into the quarter were bearish.

A survey of industry analysts conducted late last month by Bloomberg showed a widespread belief that all eight major automakers in the U.S. market would post sales declines in January. Fiat Chrysler was projected to drop 0.1 percent, the survey said.

Toyota was widely expected to post the biggest drop compared with 2015 sales, with the average estimated decline of 4.8 percent. The automaker said the winter storm forced 200 of its dealers to temporarily close.

Similarly, analysts estimated that Ford and Honda would each decline an average of 3.2 percent compared with January 2015. General Motors was expected to fall by 0.9 percent.

Analysts said several factors -- including the winter storm that dumped at least a foot of snow on 14 eastern states beginning Jan. 22, forcing some dealers to temporarily close -- conspired to keep U.S. dealers from selling more vehicles in January. The selling calendar also created a headwind, as last month contained one fewer weekend than January 2015.

While most drivers are seeing steady benefits from low fuel prices nationwide, dealers in oil-producing states are seeing their sales slow as the domestic energy sector retrenches in the face of global oversupply.

Still, America’s renewed love for pickups and SUVS likely prevailed, boosting the predicted annualized selling rate, adjusted for seasonal trends, by half a million to 17.2 million last month, according to the Bloomberg survey.
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